Augmented reality is one of the more intriguing technologies that have come along in recent years, and businesses have begun to use it in pretty interesting ways. In today’s blog, we thought we’d go through three of the most popular and effective use cases of AR and the effect it can have on your business. 

What is Augmented Reality?

AR technology provides interactive data placed over images viewed through another medium, such as a smartphone. It combines computer vision, mapping, and depth-tracking technology to identify, analyze, and send data. AR can add a lot of value for users as it provides information they typically wouldn’t have access to. The technology can be used for many interesting applications; let’s take a look at three. 

Retail

AR is a great tool for retail companies that provide customers an immersive online experience. Smartphones are undeniably a huge benefit for retailers in this fashion. Customers can use their mobile devices to check out products on how they would look before purchase, whether you are in the store or shopping online. 

Training

Training with AR provides an immersive and multisensory experience. Since an AR training platform provides a lot more information than traditional methods, users gain a better understanding of concepts than they would otherwise. This results in a better understanding of information, quicker retention, and often cost savings compared with traditional training methods. 

Maintenance

In business, if you can’t fix things, you will spend money. If you have a stream of information that can take you step-by-step through a process, it will inevitably work better than trying to take information from third-party sources and trying to do the same. 

AR is a pretty cool technology that will have more and more applications going forward. If you would like to talk to our knowledgeable IT professionals about getting the technology your business needs to succeed, call us today at (415) 295-4898.