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415 IT has been serving the San Rafael area since 2005, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses

Six Options for Business Virtualization

Six Options for Business Virtualization

How does your business use virtualization? We guarantee you that at least part of your infrastructure is virtualized to some degree, even if you don’t realize it. From hardware infrastructure to your desktop infrastructure, there are plenty of options for how your business can leverage virtualization for considerable impact.

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Why and How a Technology Refresh is Actually Worth It

Why and How a Technology Refresh is Actually Worth It

It’s easy to skimp here and there when you run a business. After all, it isn’t cheap, and you have to make difficult decisions every day for where you’re prioritizing your spending. One area where you can’t scrimp on a substandard investment is your technology; especially an old computer that has broken down over and over again. If you’re not careful, that broken computer could be holding you back and costing you profit.

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Analytics Can Help You Put Your Business in Better Position

Analytics Can Help You Put Your Business in Better Position

In the movie Moneyball, Billy Beane and the Oakland A's changed baseball forever. Faced with a tiny budget in the early 2000s, Beane ignored traditional scouting and used data to find talented, undervalued players. This sabermetrics approach allowed a small-market team to consistently beat rivals with much bigger budgets, proving that data, not just money, can lead to success.

Today, those same principles apply to every business. In a competitive world, companies of all sizes and industries can use data to make smarter decisions, optimize resources, and build a stronger business for less.

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How to Make Sure Updates and Patches Don’t Create More Problems

How to Make Sure Updates and Patches Don’t Create More Problems

If you want your devices to keep running smoothly, including utility and security, you need to ensure they are updated. Updates sometimes cause problems beyond what they solve, however. What looks like a routine patch or update could impact your important applications, and if you’re not careful, you could potentially cause a downtime scenario simply by being proactive with your updates.

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Why Are You Still Using That Fax Machine?

Why Are You Still Using That Fax Machine?

Does your business really still use that old fax machine? Chances are, it’s just taking up space and costing your business valuable time, money, and resources that would be better spent elsewhere. Let’s look at how a fax machine can actively hold your business back, both in terms of operations and budget.

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Why Throwing Good Money After Bad Hurts Your Business

Why Throwing Good Money After Bad Hurts Your Business

The more you’ve invested in anything, the more critical it feels for you to get a return on that investment. So, what happens if you keep pouring money into these efforts in the hope that it will eventually work out in your favor?

These kinds of skewed choices come about thanks to the sunk cost fallacy—the tendency human beings have to be swayed toward illogical decisions based on what we’ve already spent. 

Let’s discuss how to avoid this in your business by working through the logic, free of the emotional context that the sunk cost fallacy introduces.

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The 3-Legged Stool That Is Business IT Security

The 3-Legged Stool That Is Business IT Security

In a lot of ways, your business’ IT is just like a chair; you want it to feel stable, steady, and secure, not unbalanced and unsteady. In particular, a reliable security strategy depends on three legs: your people, your processes, and your technology. Let’s look at how you can use this “stool” approach to IT security to improve your company’s resiliency to potential threats.

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Growth By Acquisition Can Be Smart, but Watch Out for IT Traps

Growth By Acquisition Can Be Smart, but Watch Out for IT Traps

Acquiring a competitor can be a rewarding and profitable move, but it's crucial to inspect their technology to avoid any unwelcome surprises. A thorough IT audit helps you understand what you're getting and prevents a valuable investment from becoming a money pit. Let’s take a look at some of the things you need to assess before agreeing to take on growth through an acquisition.

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The Silent Saboteur: How Outdated Tech is Secretly Wrecking Your Business

The Silent Saboteur: How Outdated Tech is Secretly Wrecking Your Business

Do you have that one friend who's still clinging to their cracked, ancient smartphone? You know the one: it's painfully slow, the battery dies in two hours, and it can't run half the apps you use. Now, imagine if an entire company operated like that, with every piece of its technology. It sounds like a comedy of errors, but for many businesses, it’s a silent disaster waiting to happen.

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AI-Fueled Layoffs Often Don’t Work Out as Expected

AI-Fueled Layoffs Often Don’t Work Out as Expected

Artificial Intelligence (AI) has become a seriously hot topic. While integrating AI promises significant advancements and efficiencies, the narrative around AI-fueled layoffs—the displacement of human workers by AI—is increasingly met with a surprising twist: regret.

At 415 IT, a leading provider of proactive business technology support services, we've observed this trend with interest. It appears that many organizations that hastily replaced human capital with AI are now confronting unforeseen challenges. Managers that famously thought that replacing their paid employees with AI aren’t always happy with the results. Let’s take a look at the particulars of this phenomenon.

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How AI Could Be Quietly Streamlining Your Operations

How AI Could Be Quietly Streamlining Your Operations

Today, few topics are generating as much buzz right now as Artificial Intelligence. It's a concept that can feel both futuristic and, at times, a little intimidating. What if I told you that AI is already working behind the scenes in many businesses, acting as the most efficient, data-driven coworker you've ever had?

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The Opportunity Cost of Neglecting Your Business IT

The Opportunity Cost of Neglecting Your Business IT

In business, it’s tempting to think, if it's not broken, don't fix it. This is especially true for technology. Your computers turn on, emails go out, and things seem to work… so why bother with constant maintenance?

What if I told you this safe approach is actually draining your profits? It’s a hidden expense, and understanding it can completely change how you see your IT.

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A Fascinating Look at the Intricacies of USB Technology

A Fascinating Look at the Intricacies of USB Technology

Modern technology practically revolves around USB, but what do you really know about what goes on inside the cables and connectors? Let’s explore some of these minute details and see if we can achieve a new appreciation for this technology.

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Advanced Cybersecurity Strategies for the Modern Traveler

Advanced Cybersecurity Strategies for the Modern Traveler

As you prepare to travel, remember that your digital security strategy needs to be as agile as you are. While advice like using strong, unique passwords and employing a VPN on unsecured Wi-Fi are helpful, professional data on the move has grown more complex. Today, we offer key security strategies that go beyond the usual to help you travel with greater digital confidence.

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Stop the Productivity Drain

Stop the Productivity Drain

Every business owner understands the concept that time is money, but are you one of the few who know exactly how and where it is chipping away at your bottom line? One thing that is often cited is productivity, or often, the lack thereof. We believe that understanding these numbers is the first step to mastering them.

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When the Wi-Fi Dies

When the Wi-Fi Dies

We’ve all felt that mini-panic that happens when our personal technology glitches. Not a great feeling. That’s just if your microwave is on the fritz, or your smartphone fell in the toilet. We all depend on multiple devices each day, but for a business owner who is responsible for so much, technology failure really isn’t an option. This month, we thought we’d go into how technology outages can impact a business to give you a better perspective of just how much is at stake.

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MACH Architecture is a Revelation for Small Businesses

MACH Architecture is a Revelation for Small Businesses

Businesses are constantly seeking ways to build agility. Like many things, it’s not as easy as just saying it.  If your current technology feels more like a roadblock than a launchpad, it might be time to explore some different strategies. Let's talk about MACH architecture, the powerful framework designed to build a flexible, scalable, and future-ready digital workplace.

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The Many Benefits of Implementing a Cloud Solution for Your SMB

The Many Benefits of Implementing a Cloud Solution for Your SMB

The cloud is an essential piece of technology for any modern business, but how much do you actually know about the cloud in 2025? Any business can leverage the cloud, from small businesses to large enterprises. Let’s discuss what the cloud is, what it does, and how it can help your business reimagine its operations.

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3 Ways to Make Technology More Effective and Safe While Traveling

3 Ways to Make Technology More Effective and Safe While Traveling

This summer, do you plan on getting away from the office for a bit? If so, we have some technology tips for you to help you stay safe and secure while on the go. Here are three ways you can prepare for travel with the right technology.

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Break-Fix IT is Stunningly Insufficient for Modern Businesses

Break-Fix IT is Stunningly Insufficient for Modern Businesses

Remember the days of watching a loading bar slowly crawl across the screen? Or maybe that distinct screech of a dial-up modem connecting? While technology has rocketed forward since then, some businesses still cling to an outdated approach when it comes to managing their IT: the break-fix method.

This means waiting for something to go wrong—a server crash, a software glitch, a security breach—before calling for help. It might seem cost-effective initially, but this reactive stance is becoming increasingly risky and wasteful.

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News & Updates

We are proud to announce that 415 IT and our CEO, Daniel Stevens, were recently featured by CIO Applications. We discussed how and why we serve our clients, as well as some sneak peeks for our future. Read our interview by visiting:  https:...

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1299 4th Street Suite 305
San Rafael, California 94901

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