Get Started Today!  (415) 295-4898

croom new

415 IT Blog

Why Your Business Needs a Social Media Presence Right Now

Why Your Business Needs a Social Media Presence Right Now

Businesses around the world now find themselves in a situation unlike what most have ever seen. With so many trying to keep their distance from one another, many workplaces have deemed it necessary to close down for the time being or to operate remotely in order to reduce the risk they present to their clients and customers… but it isn’t as though these clients and customers are going to expect radio silence from these businesses.

As a result of this, maintaining a presence on social media has perhaps never been more important for businesses to prioritize. Let’s go over why this is, and how you can best use social media to your advantage during any kind of crisis.

How Can Social Media Assist My Business in Times of Crisis?

There are a few ways that social media has benefited businesses—as well as society as a whole—during the COVID-19 crisis that we are all facing. For one, it is a highly effective means to get a message out to the people who are meant to hear it, while completely abiding by the recommended social distancing guidelines that so many people are strictly subscribing to. In the same vein, social media has also proven to be exceptionally effective as an educational tool (for better and for worse) for governments, businesses, and other organizations to use to educate their clientele.

Ideally, this would all be old news to you, and you would be one of the businesses that are currently using social media as the tool it has the potential to be. However, many other businesses have yet to fully embrace the capabilities of social media in a time like this, while others are still resistant to adopting it in the first place or have refused outright. Those businesses are missing out on a significant opportunity to reach out to the people they need to communicate with.

Therefore, if you are in one of the latter categories of business social media use you need to make some significant adjustments to your stance on social media now - before it is too late.

Ways to Use Social Media During a Crisis

Let’s consider how a social media presence can prove useful to a business when a serious issue of any kind is at hand.


While we don’t wish to be flippant, this one should be tremendously obvious. If people aren’t coming to you or calling you for updates, broadcasting them is the only way that you can reach out. Social media platforms are the perfect place to do that, as they allow you to keep anyone looking at your business page up to speed on how your business is coping. You can share news that explains any changes to your business hours and other pertinent topics in one of the first places many people today look for such things.

Take, for example, restaurants - not technically designated as an essential business - have managed to continue their operations relatively by subscribing to certain practices, like accepting orders for takeout or delivery exclusively, or operating for fewer hours. Other businesses have shifted to largely remote operations. Social media is a great way to inform clients and customers of these measures, ensuring that they know of everything that is going on.

Value and Insights

While it may seem a little silly, especially considering the gravity of the present situation, just keeping a dialogue open on social media can prove to be extremely useful for a business to keep the attention of those that follow them. This can be as simple as, again, simply keeping their clientele aware of how the business is working in response to the situation at hand or doing what they can to provide other kinds of value. While the way this value takes shape is very reliant on what this business offers, there are plenty of ways it can be expressed.

For example, a cleaning company might share useful tips and best practices to staying hygienic and healthy, while a daycare center could offer some fun games and activities for families as they social distance. Any business could simply share some engaging content of what their employees are doing during this time.

In short, social media is just another technology that businesses can and should use to their advantage. 415 IT can provide other tools that help your business operate, even remotely, to help you sustain it. Give us a call at (415) 295-4898 to discuss your options.

Efficient IT Goes a Long Way
Tip of the Week: Making Sure Your Workstation is S...


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Saturday, May 30 2020

Captcha Image

By accepting you will be accessing a service provided by a third-party external to

Mobile? Grab this Article!

Qr Code

Tag Cloud

Security Tip of the Week Productivity Technology Best Practices Business Computing Data Backup Data IT Support Privacy Network Security Hosted Solutions Cloud Data Recovery IT Services Software Efficiency Managed IT Services Internet Email Malware Outsourced IT Innovation Business Small Business Tech Term Upgrade Cloud Computing Hackers Business Management Computer Collaboration Cybersecurity User Tips Windows 10 Microsoft Business Continuity Google Mobile Devices Hardware Phishing Communication Ransomware Workplace Tips VoIp Managed Service Smartphones Android Backup Managed Service Provider Paperless Office Encryption Server Communications Quick Tips Office 365 Remote Monitoring Data Management Disaster Recovery Managed IT Mobile Device Healthcare Business Technology Vulnerability BDR Holiday Windows 7 Saving Money Browser Wi-Fi Network Internet of Things Artificial Intelligence Passwords Remote Work Applications Miscellaneous Help Desk Laptops Compliance Social Media Facebook Document Management Government Smartphone Save Money Managed IT services Processor Health Two-factor Authentication Redundancy Vendor Management Blockchain Scam Avoiding Downtime Employer-Employee Relationship Users Antivirus Microsoft Office Data Security Bandwidth Virtualization Project Management Automation Tip of the week Information Data Loss Proactive Maintenance Meetings Website Infrastructure IT Management VPN Company Culture Software as a Service Customer Relationship Management IoT Chrome Access Control Virtual Private Network OneDrive Analytics Windows Storage Router Machine Learning BYOD Mobility RMM Gmail Alert Server Management The Internet of Things Cooperation Recycling Co-Managed IT Risk Management Monitoring Gadgets File Management Financial Remote Monitoring and Management Net Neutrality Assessment Payment Cards Networking Operating System Office Search Network Management Tablet Electronic Health Records Dark Web Augmented Reality Regulations Employees Internet Exlporer Consultation Smart Technology Files Management Consulting Downtime Hard Drive Managed Services Employee-Employer Relationship File Sharing Computing Professional Services Training Time Management Managed Services Provider Apps Social Network Word Remote Workers HIPAA Utility Computing Flexibility Unified Threat Management Bring Your Own Device Mobile Security Patch Management Covid-19 Unified Communications Password Recovery Tech Support Printing Operations CIO applications Bluetooth G Suite Human Error Shadow IT Digital Payment Hotspot E-Commerce Theft Managed IT Service Windows Server Mobile Authentication Holidays Employer/Employee Relationships Apple Techology Smart Tech Database Hard Disk Drives Sensors Development Electronic Medical Records Outsource IT Black Friday Technology Laws IT Technicians Cost Management Remote Worker Money Motherboard OneNote Chromebook Permission Outsourcing Mouse Language Notes Connectivity Features Break Fix User Management Emergency Multi-Factor Security Websites Authorization IT Proactive Maintenance Solid State Drive Outlook Disaster Resistance Cyber Monday Staff Voice over Internet Protocol Projects Printer Migration eWaste Politics Optimization Permissions Solid State Drives Cookies Cables Laptop Unified Threat Management Private Cloud Microsoft Excel Value of Managed Services How To Vulnerabilities Test Video Conferencing Computing Infrastructure PowerPoint Display Procurement Teamwork Information Technology SaaS WPA3 Managing Stress Business Telephone Cybercrime Cyber security Shortcut Proactive IT Remote Working Return on Investment Chatbots Instant Messaging Virtual Machines Google Calendar Fraud Options Telephone Nanotechnology Wires Mirgation Bookmarks ROI Lenovo Touchscreen Hacking Mobile Computing Biometric Alerts Wearable Technology Star Wars Cyberattacks Social Virtual Reality Shared resources Going Green Samsung Spam Fleet Tracking Enterprise Content Management Zero-Day Threat IT Assessment Travel Database Management IT Consulting Budget Firewall Settings Personal Information SharePoint Heating/Cooling Identity Theft Enterprise Resource Planning Customer Service Credit Cards 5G Mobile VoIP App Mobile Device Management Bitcoin Mail Merge User Error Cache Favorites Manufacturing Vendor Superfish Trending Geography Wireless Gamification Comparison Licensing Virtual Assistant Read Only Security Cameras Data Warehousing Batteries Statistics Social Networking Asset Tracking Backup and Disaster Recovery Digitize Technology Tips GDPR Data Breach Distributed Denial of Service Transportation Active Directory Downloads Servers Identity MSP Finance Computers Legislation Wireless Internet Big Data Screen Reader Point of Sale Tech Terms Wasting Time Current Events Address WiFi Remote Computing Conferencing Windows Server 2008 Smart Devices Modem High-Speed Internet Mobile Office Specifications Printers Education Marketing CEO Students Twitter Daniel Stevens Regulation

Latest Blog

While all a business’ technology solutions are important, some are bound to take priority over the others, especially when certain ones become an industry-wide focus. A recent survey evaluated the top concerns of small-to-medium-sized businesses for the coming year. The resu...

Latest News

We are proud to announce that 415 IT and our CEO, Daniel Stevens, were recently featured by CIO Applications. We discussed how and why we serve our clients, as well as some sneak peeks for our future. Read our interview by visiting:  https:...