With the digitalization of the modern business happening rather rapidly, many organizations still don’t really understand the major benefits that come with it. These shifts give the average business nearly twice the amount of data to manage (and to use). If you have the feeling that your business is lagging behind in this area, we will describe what parts of business you can improve by utilizing your organization’s data. 

Out of all the technologies that have been introduced into the mainstream over the last few years, artificial intelligence—or AI—leads the pack in terms of innovation. Far from the science fiction of autonomous machines bent on the extinction of humanity, AI is now found in many examples of beneficial software. Let’s consider some ways that businesses can now use AI to their considerable advantage.

Traditionally, small businesses don’t use their data in the same way as larger companies. This is largely because they may not think they have a lot of data. Well, I’m here to tell you that even small businesses can have big data. Let’s go over three ways small business can use their data to their benefit.